Google Ads Promo Credits Revoked: What to Check Now
Yes, Google Ads can revoke a promo credit after you spend it: a $3,200 credit was voided a month after use (Sept 10, 2026). Treat credits as a discount, not a budget.
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The Shepherd's Blog
Google Ads Target CPA Is Now a Real Target: What Changed
Since Aug 17, 2026, a Google Ads Target CPA or ROAS is a real target, not a ceiling. If your cost per lead rose, lower the target to your actual numbers.
Can Google Ads Track In-Store Sales? What Changed Sept 8
Yes, with limits. Google's Sept 8, 2026 update adds a Performance Max toggle for nearby buyers and a Data Manager link counting in-store sales as conversions.
Google Ads Automated Promotions: What to Check This Week
Google Ads automated promotions is an on-by-default asset that pulls deals from your website into Search and Performance Max ads. Check your site or opt out.
Waze Ads Now in Canada: What Local Businesses Need to Know
Yes. On September 4, 2026, Google's Performance Max help docs added Canada to the 42 countries where Waze ads can serve, via PMax for store goals only.
Google AI Mode Ads: Exact Match Keywords Now Eligible
Google confirmed Sept 4, 2026 that exact and phrase match keywords now show text ads in AI Mode, so tight Search campaigns no longer need AI Max to get there.
Is Google Upgrading Your Search Campaigns to AI Max This September? What Changes and What to Check (2026)
Between September 1 and 30, 2026, Google is auto-upgrading Search campaigns using campaign-level broad match or automatically created assets to AI Max.
Google Won’t Be Broken Up: What the September 2 Ad Tech Ruling Means for Your Google Ads Bill
Google will not be forced to sell its ad exchange. On September 2, 2026, Judge Brinkema ordered rule changes instead. Search ads: no change. Display, PMax, Demand Gen: auction rewired within a year.
Google Search Console Now Shows If AI Answers Are Using Your Site. Here’s How to Read It
Google's generative AI performance report went global August 31, 2026. You can now see how often your pages show up in AI Overviews and AI Mode.
PPC & Meta Ads News, Sept 2, 2026: Meta Kills Placement Exclusions, Google Pre-Fills PMax, and a Security Setting You Should Turn On Today
Meta is removing placement exclusions, Google will pre-fill Performance Max asset groups, and Google Ads now offers passkey verification. Here is what each change does to a small-business ad budget, and the three things to fix this week.