The start of The Social Shepherd

The Social Shepherd was founded by an ex-Googler with years of hands-on experience managing high-performance Google Ads accounts. Having supported hundreds of businesses—from local startups to national brands—our founder turned proven strategies into real results. We achieved Google Premier Partner status in 2012, a certification held by fewer than 3% of agencies in Canada, and have maintained it every year since. Our team has managed millions of dollars in ad spend across Google Search, Display, Shopping, YouTube, and Meta platforms.

What sets us apart?

A deep understanding of the Google ecosystem, creative campaign thinking, and an obsession with ROI. We don’t just run ads—we build smart, scalable growth engines tailored to your business. Unlike large agencies where you’re just a number, every client at The Social Shepherd works directly with a certified Google Ads specialist. We manage your entire ad account with full transparency: you own your data, you see every dollar spent, and you receive clear monthly reports showing exactly what’s working. Our fees are flat and never tied to your ad budget, so our incentives are always aligned with your growth.