The Social Shepherd is a Google Premier Partner advertising agency in Toronto, founded by an ex-Googler, that helps small and mid-size businesses across Canada and the US turn ad spend into measurable leads and sales. Google Ads is our specialty; Meta Ads and Local Services Ads round out the paid side, and our partner network covers SEO, websites, landing pages and email.
Where we come from
Our founder spent more than six years inside the Google Ads ecosystem before starting the agency, with seven-plus years in digital marketing overall. That background shapes everything we do: tighter account structures, faster diagnosis when performance dips, and far fewer policy surprises in the categories that get advertisers suspended, such as mortgages, finance, healthcare and e-commerce.
The team holds Google Search Ads, Google Analytics 4 Advanced, YouTube Video Advertising, Salesforce Marketing Cloud and HubSpot Inbound certifications, and The Social Shepherd is recognized as a Google Premier Partner.
How we work
Every engagement starts with a free 48-hour audit of your account or your market: wasted spend, tracking gaps, structure issues and policy risk. You keep the findings whether or not you hire us. If you do, we charge one flat monthly fee from $500, never a percentage of your ad spend, so our incentive is your results rather than your budget. Nothing launches until conversion tracking is verified, and every account gets a weekly plain-English report: what we did, what happened, what is next.
After an initial 90 days, so Smart Bidding can exit its learning phase, everything is month to month. You own the ad accounts, the data and the creative.
What the numbers look like
We would rather show you than tell you. Across live accounts we manage today: a Canadian Shopify store scaled from a 3x to an 11.5x return on ad spend, a GTA mortgage brokerage producing more than 1,100 leads a month at $7.69 per lead, and three appliance-repair companies that generated 10, 29 and 41 tracked leads in their first month. Every figure comes straight from the Google Ads account and is documented in our case studies.
Who we work with
We work with more than 40 verticals: home services and appliance repair, real estate and mortgage brokers, e-commerce and Shopify stores, automotive services, photography studios, optical and healthcare clinics, restaurants, printing and more. Most of our clients are owner-operated businesses in the Greater Toronto Area, with others in Metro Vancouver and across the US. See the full list of services or try our free Google Ads tools.
Find us
The Social Shepherd Inc.
100 McLevin Ave, Unit 205, Toronto, ON
+1 647-766-0784 · info@thesocialshepherd.ca