E-Commerce — Pet Accessories
Royal Dog Chains
Google Shopping, Merchant Center & Meta Ads
5.04xblended ROAS
24.3xROAS on brand campaigns
3 wksto hit the 5x target
The challenge
Royal Dog Chains sells premium chains and collars with strong margins, but the account came to us with Merchant Center issues and Shopping campaigns that couldn't hold a return. The owner set a clear bar: a blended 5x return on ad spend, or it wasn't worth running.
What we did
- Repaired the Merchant Center feed — disapprovals, titles, product categories and pricing
- Split Shopping into brand and non-brand so brand demand stopped hiding weak products
- Rebuilt Performance Max asset groups around best-sellers with clean purchase values
- Layered Meta prospecting and retargeting once Google was profitable
The results
The 5x target was met in the third week of the rebuild — 5.04x blended across all campaigns, with brand Shopping returning 24.3x. The feed fixes did most of the work: once Google could read the products correctly, Smart Bidding had something worth optimizing.
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