Social Media Management
A consistent presence that supports the ads, without eating your week.
Get a free audit →Organic social rarely generates leads directly, and any agency telling you otherwise is selling something. What it does is make you look like a real, active business at the exact moment a buyer checks you out — which is usually right after they see your ad.
What's included
- A monthly plan you approve before anything posts. Topics, formats and dates agreed up front, so nothing appears on your channels that you have not seen.
- Content produced, not just scheduled. Graphics, short-form video edits and captions made for each platform rather than one asset pasted everywhere.
- Consistent posting. A steady cadence you can sustain, because an abandoned feed with a three-month gap reads worse than no feed at all.
- Platform-appropriate formats. What works on Instagram is not what works on LinkedIn or Facebook. Sizing, length and tone are set per channel.
- Profile optimisation. Bio, links, contact buttons, service areas and pinned content set up so a visitor can reach you in one tap.
- Community management. Comments and direct messages monitored and answered, with anything that looks like a genuine enquiry routed to you the same day.
- Content that feeds the ads. Organic posts that perform become paid creative, which is the most reliable way to find an ad that works.
- Monthly reporting on what it did. Reach, engagement and profile actions — and where a post genuinely drove enquiries, that too.
Our approach
It starts with a free 48-hour audit
We look at your existing channels and tell you plainly what is working, what is dormant and whether social is even the right place for your budget right now. For some businesses — emergency home services, for instance — the honest answer is that the money belongs in search ads and a well-maintained Google Business Profile, and that two posts a month is enough to look alive. We would rather say that than sell you a content calendar you do not need.
The first 30 days: set the foundation
Profiles get cleaned up first: bio, contact buttons, service areas, links, highlights. This is the part that actually converts, because it is what someone sees when they check you out after seeing your ad.
Then we agree the content pillars — the three or four things you will talk about repeatedly — and build the first month of content against them. You approve the plan before anything is produced, and the content before anything is posted.
Then, every month
- Plan, produce, approve, schedule. In that order, one month ahead, so nothing is made in a panic on the day.
- Engage. Comments and messages answered, enquiries passed to you the same day.
- Read the data and adjust. More of what earned attention, less of what did not.
What it costs
Social is scoped to the cadence and the number of channels you actually want, because four posts a month on one platform and three a week across three platforms are not the same job. After the audit you get a written scope with a fixed monthly fee for the volume agreed.
No percentage of anything, no lock-in, and no minimum term. If a quarter of posting has not earned its place, you should be able to stop.
What results actually look like
We will not promise follower counts, and we would treat any agency that does with suspicion — followers are the easiest metric to inflate and the least connected to revenue. What a well-run organic presence does is more mundane and more useful: it makes you credible to someone deciding whether to call, it gives your ads a library of creative that has already proven it holds attention, and it means your name returns something current when a buyer searches it.
There is no social media case study published on this site yet. When we have one with numbers that stand up, it will appear here.
Reporting you will actually read
A short monthly note: what went out, what got attention, what people asked in the comments, and anything that turned into an enquiry. Every account stays registered to you — profiles, admin access, and the content files.
Frequently asked questions
Will social media bring me leads?
Usually not directly, and we would rather set that expectation now than at month three. Organic social supports the decision rather than starting it — people see your ad or your listing, look you up, and what they find either builds confidence or costs you the call. If you need leads this quarter, ads are the honest answer.
Which platforms should I be on?
Fewer than you think. One or two done consistently beats five done occasionally. For most local service businesses that is Facebook and Instagram; for B2B it is usually LinkedIn. We decide based on where your buyers actually are, not where the most platforms exist.
How often should I post?
Consistently enough to look active, which for most small businesses is two or three times a week — not daily. Daily posting is a content treadmill that produces filler, and filler trains people to scroll past you.
Do I have to be on camera?
It helps considerably for local trust, and short face-to-camera video reliably outperforms graphics. But it is not compulsory. Plenty of accounts work on job photos, before-and-afters, customer questions and team shots.
Do you respond to comments and messages?
Yes, within the agreed scope, and anything that reads like a real enquiry gets forwarded to you the same day rather than answered generically. We will not pretend to be you on anything that needs your judgement.
Is this the same as running paid social ads?
No. This is organic — your own profiles and content. Paid Meta and Instagram advertising is a separate service with its own budget and reporting. They work well together, since organic posts that earn attention make the best ad creative, but they are billed and measured separately.
Who owns the accounts and content?
You. The profiles are registered to your business, you hold the admin access, and the content files are yours. We work inside your accounts rather than holding them.
Can you rescue an account that has gone quiet?
Yes, and it is a common starting point. A dormant feed is not fatal — cleaning up the profile, then posting consistently for a couple of months, resets the impression. It is the gap that reads badly, not the history.