You paid to acquire every customer on your list once. Email is the one channel where reaching them again costs almost nothing and nobody can raise the price on you or change the algorithm underneath you.
What's included
- A list you actually own. Exported, backed up and portable. Unlike a social following, nobody can take it away or start charging you for reach.
- CASL-compliant consent from the start. Canadian anti-spam law is stricter than most templates assume. Consent is captured and recorded properly, with unsubscribe handling that works.
- Capture built into the site and the ads. Sign-up placed where intent actually is, tied to a reason to subscribe rather than a bare newsletter box nobody fills in.
- A welcome sequence that does the selling. The first few emails after someone joins are the most-opened you will ever send. They get written properly rather than left as a single auto-reply.
- Follow-up automations. Quote not answered, job completed, service due again, cart abandoned — triggered by behaviour instead of sent to everybody on a Tuesday.
- Campaigns worth opening. Written in your voice, with an actual reason to exist, rather than a monthly newsletter sent because it is the first of the month.
- Deliverability set up properly. SPF, DKIM and DMARC authenticated so your email reaches inboxes rather than the spam folder — the step most small businesses skip entirely.
- Reporting on revenue, not opens. Open rates have been unreliable since inbox privacy changes. We report clicks, replies, bookings and sales where they can be tracked.
Our approach
It starts with a free 48-hour audit
We look at what you already have — the list, the platform, whatever automations exist, and crucially whether your domain is authenticated. You get back a plain list of what is broken, what is missing and what is worth doing first.
The finding that comes up most often is deliverability. Plenty of small businesses have been sending for years with no SPF, DKIM or DMARC records, which means a meaningful share of their email has been quietly filtered out. That is a configuration fix, not a content problem, and it costs nothing to correct.
The first 30 days: plumbing before campaigns
Authentication is fixed first. Then the list is cleaned — inactive addresses and hard bounces removed, because sending to dead addresses damages the reputation that gets the rest of your mail delivered.
Next, capture and the welcome sequence, in that order. There is no point driving sign-ups into a list that greets people with silence. Only once those are live do we start sending campaigns.
Then, every month
- Campaigns that have a reason. A real offer, a seasonal service, something genuinely worth the interruption.
- Automations refined. Timing, subject lines and sequencing adjusted on what the click and reply data shows.
- List health watched. Bounces, complaints and unsubscribes tracked, because deliverability degrades quietly before it fails loudly.
What it costs
Email is scoped to what you need — a one-off automation build is a different job from ongoing campaigns — so it is quoted from the audit rather than listed here. You get a written scope with a fixed fee for the work in it, and a monthly fee only if you want ongoing sending.
The platform fee is separate and goes directly to the provider, in your account, on your card. No percentage of anything, no lock-in.
What results actually look like
Email is the channel where the honest numbers are least glamorous and the economics are best. A small list of past customers who chose you once will out-convert cold traffic consistently, because the trust already exists. The trade-off is that it is slow to build: a list of two hundred engaged customers is worth more than two thousand addresses scraped from somewhere, and takes longer to get.
We have not published an email marketing case study yet, so there is not one on this page. When there is a client result worth showing with real figures, it will appear here.
Reporting you will actually read
A short monthly note: what was sent, what got clicked, what got replied to, and what it produced. Not a dashboard of open rates that stopped meaning much when inbox privacy protection started pre-loading images. The platform account, the list and every template stay in your name.
Frequently asked questions
I do not have a list. Is email still worth it?
Yes, but start by building it rather than buying one. Capture on the site, at point of sale, and after every completed job. A list of two hundred real past customers is a genuine asset within a year. Purchased lists breach CASL, destroy deliverability and are not an option we will set up.
What is CASL and does it apply to me?
Canadian anti-spam legislation governs commercial email to Canadian recipients. It requires consent, clear identification of who you are, and a working unsubscribe. It is stricter than the US equivalent and the penalties are real. We set consent capture and record-keeping up to comply — though we are not lawyers, and for anything unusual you should take legal advice.
How often should I email my list?
Often enough that they remember subscribing, which for most local businesses is monthly, plus triggered automations that fire on behaviour. The fastest way to lose a list is a long silence followed by a sudden burst of selling.
Which email platform should I use?
Whatever fits your list size and what you sell — the differences at small scale are mostly about cost and how painful the automation builder is. We will recommend one, set it up in your account, and you pay the provider directly rather than through us.
Why are my emails going to spam?
Almost always authentication. If SPF, DKIM and DMARC are not set on your domain, mailbox providers cannot verify you sent the message and treat it accordingly. Sending to stale addresses compounds it. Both are fixable, and it is usually the first thing we do.
Do you write the emails?
Yes, in your voice, and you approve everything before it sends. If you would rather write them yourself, we will build the automations and the templates and hand them over.
Does email work alongside Google and Meta ads?
It is where the ad spend compounds. Ads acquire the customer once; email is how you sell to them again without paying for the click. You can also use the list to build better ad audiences, so the two channels feed each other.
Who owns the list and the account?
You. The platform account is in your name with your billing, and the list can be exported at any time. An agency that holds your email list is holding your customer relationships hostage.