Free tools — no signup required

Free Google Ads & Website Tools for Canadian Small Businesses

Tools we use in real client work, free for anyone. Grade your website with Google’s own engine, know your break-even, and see every ad your competitors are running — all in seconds, no account needed.

Website Grader →Your real Google Lighthouse scores — performance, SEO and Core Web Vitals — in about 30 seconds. Lead Forecast →How many clicks and leads your budget should buy in your industry, using Canadian benchmarks. ROAS Calculator →Your break-even and target cost per lead — the numbers to know before spending a dollar on ads. Keyword Planner →The top five money keywords for your market with typical Canadian CPCs and competition levels. Competitor Ads Spy →Every Google, YouTube, Facebook and Instagram ad your competitor is running — live and official. AI Ad Copy Generator →Instant Google Ads headlines & descriptions for your Canadian business, written to Google's best practices.

Why we give these away

Because informed clients make better decisions — and better clients. Every tool here answers a question we get asked in real audits: "Is my website hurting my ads?", "What's a lead worth paying for?", "What are my competitors doing?" Run the tools, get honest numbers, and if you want the human version — exact figures for your city, and a plan to hit them — the free 48-hour audit is one click away.

Prefer a human to run the numbers?

We're a Toronto Google Premier Partner agency. Free audit of your website, ads and market — a prioritized plan within 48 hours, no obligation.

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