Reel Power Handles
Conversion tracking rebuild, Google Shopping & Meta Ads
The challenge
Reel Power Handles was running ads, but the conversion tracking was broken — which meant Google's bidding was optimizing toward bad data and the business couldn't tell what was actually working. Month one with us: 29 orders at $29.73 each and a 1.7x return.
What we did
- Full audit and rebuild of purchase tracking in Google Ads, GA4 and Shopify
- Reconnected clean revenue data to value-based Smart Bidding
- Restructured Shopping and Search around the products that were actually profitable
- Added Meta retargeting to bring back browsers once the Google side was stable
The results
Once tracking was accurate, the improvement was steady rather than sudden: cost per order fell from $29.73 to $10.45 at its best, and monthly orders climbed from 29 to a peak of 96 in May 2026. Over 16 months, $13.4K of ad spend has returned $35.4K in tracked revenue — and, more importantly, the owner now knows exactly which products pay for their own advertising.
It starts with a free 48-hour audit. We'll show you exactly where the opportunity is in your account — or your market, if you're starting fresh.
Get your free audit →