Agincourt Optical
Google Search Ads built to make the phone ring for a Scarborough optical store, producing 213 calls in two months at CA$5.39 per reported call.
Campaign results
213 calls from Google Ads
In two months, Agincourt Optical received 213 calls from ads at a cost of CA$5.39 per call.
The challenge
An optical store competes for customers who are ready now — someone whose glasses broke, whose prescription has run out, or who wants to try frames in person. Those customers do not fill in forms. They call, ask whether a frame is in stock or whether an eye exam is available this week, and book over the phone. The account had to be judged on calls from people close enough to walk in, not on clicks or raw enquiry volume.
What we did
- Google Search campaigns built around high-intent optical keywords rather than broad eyewear terms
- Call extensions and call-only formats so a customer can dial the store straight from the ad
- Location targeting drawn around Scarborough and the neighbouring areas the store actually serves
- Ongoing optimisation of keywords, ad copy and bidding against call volume rather than clicks
- Conversion tracking configured to measure phone calls and the other actions that matter to the store
The results
Over September and October 2026 the campaign delivered 16,226 impressions and 661 clicks at a 4.07% click-through rate, and turned those clicks into 213 phone calls alongside 95 reported conversions — a 14.37% conversion rate. Total spend across the two months was CA$1,148.31, which works out to roughly CA$5.39 per reported call and CA$12.09 per reported conversion. For a single-location optical store, that is a modest budget producing a steady stream of people asking about frames, contact lenses and eye exams.
Google Ads performance
Figures taken directly from the live Google Ads account.
| Campaign | Impr. | Clicks | CTR | Conv. | Conv. rate | Cost / conv. | Cost | Phone calls |
|---|---|---|---|---|---|---|---|---|
| Search campaign | 16,226 | 661 | 4.07% | 95 | 14.37% | CA$12.09 | CA$1,148.31 | 213 |
With CA$1,148.31 in ad spend, Agincourt Optical generated 213 calls at roughly CA$5.39 per reported call. For a local optical business, a focused Google Search strategy with call tracking turns a modest budget into a steady stream of real customer enquiries.