Private Mortgage Broker
Google Ads — Search & Performance Max, policy compliance
The challenge
Financial services is one of the most heavily policed categories on Google Ads, and mortgage clicks in the GTA are among the most expensive in the country. This brokerage needed volume — a lot of it — without the policy violations that get mortgage advertisers suspended, and at a cost per lead that made sense for a brokerage.
What we did
- Restructured Search and Performance Max campaigns around verified, policy-safe financial-services messaging
- Aligned landing pages with Google's financial products policy and FSRA disclosure requirements
- Built lead tracking that separates real mortgage enquiries from junk, then fed that data to Smart Bidding
- Scaled budget in steps as cost per lead held, with weekly policy monitoring
The results
The account started with us at roughly 200 leads a month for $13.38 each. Within 18 months it was producing more than 1,000 leads a month — 1,113 in August 2025 at $7.77, then 1,109 in September at $7.69 — and it did so without a single policy suspension in a category where suspensions are routine. Over the full engagement, $182K in ad spend has produced 15,867 tracked leads at an average of $11.49.
It starts with a free 48-hour audit. We'll show you exactly where the opportunity is in your account — or your market, if you're starting fresh.
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