Google Premier Partner · Founded by an ex-Googler

The only ads agency your business needs to grow.

Strategically sharp. Commercially powerful.

Google & Meta ads for Canadian small businesses — built by someone who worked inside Google and knows how the auction actually behaves. Flat fees, free 48-hour audits, results you can read.

6+ yrsinside Google Ads
40+verticals managed
828%best client ROAS
$0setup fees, ever
Eye Site Optic Triple-S Towing RE/MAX P.C. Auto Highland Roofing Matrix Realty Iqbal's Foods Dream Boudoir Photography GTA Meal Services Flash Mobile Detailing First Keystone Community Bank Pimp My Diabetes Flavor of India Taylor's Power Washing Vancouver Knights
Free instant website audit

Is your website ready to win on Google?

Paste your URL and get your real Google Lighthouse scores in about 30 seconds — speed, SEO, accessibility and Core Web Vitals, straight from Google's own testing engine. No signup required.

  • The same scores Google uses to rank you
  • Core Web Vitals — the metrics behind page experience
  • Your top fixes, ranked by impact
  • Want the human version? We'll turn it into a full 48-hour audit, free
Free Tools ConsolePowered by Google Lighthouse

Our services

Expert, performance-first advertising for small business.

No retainers padded with fluff. Every service below exists because it moves a number you care about — leads, calls, sales.

(01)

Google Ads & PPC

Stop guessing. Start getting leads. Search campaigns built the way Google's own systems reward — structure, negatives, tracking and weekly optimization by an ex-Googler.

SearchPerformance MaxNegative KeywordsWeekly Reports
(02)

Meta & Instagram Ads

Capture demand on Google, scale it on Meta. Proper pixel setup, retargeting and creative testing that turns scrollers into customers.

FacebookInstagramRetargetingCreative Testing
(03)

Local Services Ads

Show up above the regular ads and pay per lead, not per click. Setup, Google Guaranteed screening guidance and weekly lead dispute management.

Google GuaranteedPay Per LeadLocal
(04)

Shopping & Merchant Center

Feeds, labels, categories and disapprovals — fixed. We took one Shopify store from 3.9× to 8× ROAS in six weeks by repairing exactly this.

ShopifyProduct FeedsPMax828% ROAS
(05)

Suspension & Policy Recovery

Suspended account? We fix the root cause first, then manage the appeal — mortgage, finance, healthcare and e-commerce are our specialty.

MisrepresentationMerchant CenterAppeals
(06)

Tracking & Landing Pages

Conversion tracking that actually works — GA4, call tracking, form events — plus landing pages built to convert the clicks you pay for.

GA4Call TrackingCRO
How we work

From "hello" to leads in four honest steps.

No mystery, no black box. This is the exact sequence every account goes through.

01Hours 0–48

Free deep audit

We tear down your account (or your market, if you're starting fresh): wasted spend, tracking gaps, structure issues, policy risk. You keep the findings either way.

02Week 1

Build & tracking

Campaign structure, keywords, negatives, ad copy, and bulletproof conversion tracking — forms, calls, the lot. Nothing launches until we can measure it.

03Weeks 2–6

Launch & learn

Campaigns go live with daily search-term reviews. We feed Google's Smart Bidding clean data so it learns who your real customers are — fast.

04Ongoing

Optimize & report

Weekly tuning and a plain-English report: what we did, what happened, what's next. You own the account, the data, and every win.

Featured work

Our pride and joy: numbers our clients brag about.

All metrics from live ad accounts, with the receipts to prove it.

E-commerceApr–Jun 2026

Pimp My Diabetes

828% return on ad spend

828%ROAS
586Sales
$8Cost / sale

Restructured Search + Performance Max to drive 586 online sales at an 8.3× blended return — from 3.86× to 7.97× ROAS in six weeks.

Mortgage / FinanceApr–Jun 2026

Lionsgate Financial

254 mortgage leads at $22 each

254Leads
$22Cost / lead
4.97KClicks

Scaled a competitive mortgage-broker account to 254 qualified leads in six weeks in one of Canada's priciest verticals.

Real Estate2026

Khurram Khan Real Estate

GTA buyer leads on tap

19Calls
6Form leads
9.98KImpressions

Stood up a buyer-lead campaign generating a steady flow of high-value enquiries — 19 tracked calls and 6 form submissions from targeted local search.

"Our old agency sent a PDF once a month and that was it. The Social Shepherd rebuilt our campaigns in three weeks and our phone hasn't stopped."
M
Marcus T.Owner, lawn care company · Durham Region
"They fixed our feed disapprovals and got Performance Max working with Search instead of against it. Our best quarter ever."
R
Rajan K.Founder, e-commerce brand · Toronto
"Suspended twice by agencies who didn't know finance policy. They got us reinstated and our cost per funded deal dropped by almost half."
S
Sarah L.Principal broker · GTA
0%Best client ROAS — every $1 returned $8.28
0+Verticals managed across Canada & the US
$0Cost per qualified mortgage lead
0hFrom "hello" to a complete account audit
Industries

Industries we work with.

No one-size-fits-all. These are verticals where we manage live accounts today — we know the benchmarks, the seasonality, and the policy traps.

Lawn Care & Landscaping

Grow your client list while you grow lawns

Call-focused Search campaigns that ring the phone in your service area — 28 calls in one client's first 30 days.

Real Estate

Listings into leads, leads into closings

Buyer and seller lead campaigns with the tracking to prove which postal codes pay.

Mortgage & Finance

Compliant campaigns that convert

FSRA-aware, policy-safe Google Ads for brokers — $22 qualified leads, fully verified vertical.

E-Commerce & Shopify

Sell more, waste less

Shopping, feeds and PMax tuned for return — our specialty, with an 828% ROAS case study to show for it.

Optical & Eyewear

Fill the appointment book

Local campaigns for clinics and retail — we manage multiple optical accounts today.

Towing & Roadside

Visible the second they need you

Urgent-intent local ads with call assets — because nobody scrolls page two with a dead battery.

Automotive Services

More cars in your bays

Local Search + LSA for repair, detailing and glass shops across the GTA and beyond.

Photography Studios

Book sessions, not just clicks

Niche campaigns that fill calendars — boudoir, weddings, portraits.

Tax & Accounting

Own the busy season

Seasonal Search strategies that capture filers when intent peaks.

Printing & Signage

Local jobs on repeat

B2B local campaigns for print shops — two locations under management right now.

Healthcare & Clinics

Patients who can actually find you

Policy-compliant campaigns for clinics and practitioners.

Home Services

Your trucks, busier

HVAC, plumbing, roofing, cleaning — call-first campaigns built for service-area businesses.

Flat-fee pricing

One flat fee. No % of spend. No surprises.

Most agencies charge a percentage of your ad budget — so they win when you spend more. We don't. Your ad budget goes straight to Google or Meta; our fee never moves with it.

Launch

$500/mo

For ad budgets up to $3K/mo

  • Google Ads OR Meta Ads
  • Full build + conversion tracking
  • Weekly optimization & report
  • Free 48-hour audit first
Start with Launch
Most popular

Growth

$800/mo

For ad budgets $3K–$10K/mo

  • Google + Meta together
  • Landing page guidance & CRO
  • Call tracking & lead quality reviews
  • Strategy call every month
Start with Growth

Scale

$1,200/mo

For ad budgets $10K+/mo

  • Everything in Growth
  • Shopping feeds & Merchant Center
  • LSA + remarketing programs
  • Priority support, same-day replies
Start with Scale

Every plan: month-to-month after the first 90 days · you own all accounts & data · $0 setup fees.

FAQ

Frequently asked questions.

What business owners ask us on every first call.

What does "ex-Googler" actually mean for my campaigns?
Our founder spent years inside Google working with the Ads ecosystem before starting the agency. That means tighter account structures, faster diagnosis when performance dips, and far fewer policy surprises.
Is the audit really free? What's the catch?
Yes — genuinely free, delivered within 48 hours, and yours to keep even if you never hire us. We audit wasted spend, conversion tracking, account structure, and policy risk. Most people who see the audit want us to fix what it finds — that's the whole "catch."
Why flat fees instead of a percentage of ad spend?
Percentage pricing creates a conflict of interest: the agency earns more when you spend more, regardless of results. Our flat monthly fee from $500 means the only way we grow with you is by performing.
How much does Google Ads management cost?
Our plans are flat-fee: Launch at $500/month (up to $3K ad spend), Growth at $800 ($3K–$10K), Scale at $1,200 ($10K+). Your ad budget is paid directly to Google or Meta — we never touch it or take a cut.
Do you require long-term contracts?
No. We ask for an initial 90 days because exiting the learning phase takes time. After that it's month-to-month, and you own the ad accounts, the data, and the creative.
We were suspended for a Google Ads policy violation. Can you help?
Yes — policy recovery is one of our specialties, especially in financial services, mortgages, healthcare and e-commerce. We run a full conformance audit, fix the root causes, and manage the appeal.
Google Ads or Meta Ads — which should I run?
Usually both, in the right order. Google Search captures people actively looking for what you sell — highest intent, fastest payback. Meta excels at demand generation and retargeting once Search is profitable.
How fast will I see results?
Expect early signal — clicks, calls, form fills — within the first 2–3 weeks of launch. Statistically meaningful cost-per-lead trends take 60–90 days as Smart Bidding gathers conversion data. We set those expectations up front.
Can you work with businesses outside Toronto?
Absolutely — we manage accounts across Canada and the US. Everything we do is remote-friendly: weekly written reports, scheduled calls, and dashboards you can check anytime. Big-city expertise without big-city prices.
How do I know if my campaigns are working?
You'll never have to guess. Every account gets bulletproof conversion tracking and a weekly plain-English report: what we did, what happened, what's next. You own all the data.
Ready to grow your business?

Our team would love to hear from you.

Tell us about your business and within 48 hours you'll get a free audit — wasted spend, tracking gaps, and a realistic lead forecast. No commitment, no sales deck.

We reply within one business day. Your info is never shared or sold.