The Social Shepherd was founded by an ex-Googler with 6+ years inside the Google Ads ecosystem. We know how the auction, Quality Score, and Smart Bidding actually behave — so your budget buys leads, not lessons.
Benchmarks: avg CPC $4.20 · conv. rate 8.5% · Home Services, Canada
Turn this forecast into a plan →Directional estimates from industry CPC & conversion benchmarks. Your free audit replaces these with your real numbers.
Most agencies hide behind dashboards. We were trained inside Google — our edge is showing you exactly where every dollar goes and why.
We tear down your existing account (or competitor accounts if you're starting fresh): wasted spend, Quality Score drags, conversion tracking gaps, and policy risks. You get the full report in 48 hours — whether you hire us or not.
Campaign structure, keyword and audience strategy, ad copy, landing page conformance, and bulletproof conversion tracking — built the way Google's own systems reward, because we know how they score it.
Plain-English weekly performance reports, search term pruning, budget reallocation between Search, PMax, and Meta, and a monthly strategy call. When the data says scale, we scale. When it says stop, we tell you.
Small and mid-size businesses across Canada and the US — home services, e-commerce, finance, and more.
"Our old agency sent a PDF once a month and that was it. The Social Shepherd rebuilt our campaigns in three weeks and our phone hasn't stopped. The weekly reports actually explain what's happening in plain English."
"They set up Merchant Center, fixed our feed disapprovals, and got Performance Max working with Search instead of cannibalizing it. We went from breaking even on ads to our best quarter ever."
"As a mortgage brokerage we'd been suspended twice for policy issues other agencies caused. They ran a full compliance audit, got us reinstated, and our cost per funded deal dropped by almost half."
828% return on ad spend
Restructured Search + Performance Max to drive 586 online sales at an 8.3× blended return — every $1 of ad spend returned over $8 in revenue. Account went from 3.86× to 7.97× ROAS in six weeks.
254 mortgage leads at $22 each
Scaled a competitive mortgage-broker account to 254 qualified leads in six weeks, driving cost-per-lead to $22 in one of Canada's priciest verticals.
GTA buyer leads on tap
Stood up a GTA buyer-lead campaign generating a steady flow of high-value real-estate enquiries — 19 tracked calls and 6 form submissions from targeted local search.
We don't take a cut of your budget, so we're never tempted to tell you to spend more. Month-to-month after the first 90 days.
For businesses spending up to $3K/mo on ads
+ your ad budget paid directly to Google/Meta
For businesses spending $3K–$10K/mo
+ your ad budget paid directly to Google/Meta
For businesses spending $10K+/mo
+ your ad budget paid directly to Google/Meta
Fill in the form and within 48 hours you'll get a free audit of your account or market — wasted spend, tracking gaps, and a realistic lead forecast. No commitment, no sales deck.