Strategically sharp. Commercially powerful.
Google & Meta ads for Canadian small businesses — built by someone who worked inside Google and knows how the auction actually behaves. Flat fees, free 48-hour audits, results you can read.
Paste your URL and get your real Google Lighthouse scores in about 30 seconds — speed, SEO, accessibility and Core Web Vitals, straight from Google's own testing engine. No signup required.
Benchmark estimates for Canadian markets. Your exact volumes, CPCs and competitor bids come from Google's Keyword Planner — included free in your audit.
Get my exact keyword plan →See every ad your competitor is running right now — pulled live from Google's and Meta's official public ad libraries.
Both open Google's and Meta's official transparency tools in a new tab — 100% legal, public data. Tip: try your top 2–3 competitors and note who's advertising and who isn't.
Instantly generate Google Ads headlines & descriptions for your Canadian business — written to Google's best practices and character limits. Free, no signup.
Tip: mix your strongest headlines, keep offers honest, and always send clicks to a matching landing page. Google rewards relevance with lower costs.
Have us build & run these ads →No retainers padded with fluff. Every service below exists because it moves a number you care about — leads, calls, sales. See all services →
Stop guessing. Start getting leads. Search campaigns built the way Google's own systems reward — structure, negatives, tracking and weekly optimization by an ex-Googler.
Capture demand on Google, scale it on Meta. Proper pixel setup, retargeting and creative testing that turns scrollers into customers.
Show up above the regular ads and pay per lead, not per click. Setup, Google Guaranteed screening guidance and weekly lead dispute management.
Feeds, labels, categories and disapprovals — fixed. We took one Shopify store from a 3× to an 11.5× ROAS by repairing exactly this.
Suspended account? We fix the root cause first, then manage the appeal — mortgage, finance, healthcare and e-commerce are our specialty.
Conversion tracking that actually works — GA4, call tracking, form events — plus landing pages built to convert the clicks you pay for.
No mystery, no black box. This is the exact sequence every account goes through.
We tear down your account (or your market, if you're starting fresh): wasted spend, tracking gaps, structure issues, policy risk. You keep the findings either way.
Campaign structure, keywords, negatives, ad copy, and bulletproof conversion tracking — forms, calls, the lot. Nothing launches until we can measure it.
Campaigns go live with daily search-term reviews. We feed Google's Smart Bidding clean data so it learns who your real customers are — fast.
Weekly tuning and a plain-English report: what we did, what happened, what's next. You own the account, the data, and every win.
All metrics pulled from the live Google Ads accounts we manage — see all 10 case studies →
11.5× return on ad spend
Scaled a Canadian Shopify store from a 3× to an 11.5× return — 478 orders in a single month at $6.33 each, on clean feed data and value-based bidding.
Read the case study →1,113 mortgage leads in a month
Took a GTA mortgage brokerage from 200 to over 1,100 leads a month at $7.69 per lead — 15,800+ leads in 29 months with zero policy suspensions.
Read the case study →GTA buyer & seller leads at $46
Built a call-and-form Search campaign for a Toronto real estate team: 14 → 23 leads a month on a ~$1,000 budget, with cost per lead falling every month.
Read the case study →"They generated lots of leads for my business. I highly recommend for every business owner!!!"
"I'm the owner of GTA Meal Service and I love the services which I have got from The Social Shepherd. From on-boarding to ads setup everything is perfect."
"I am now getting scheduled calls with potential clients as a result of their work! They understand the right tone and content to make social media work for my business!!"
No one-size-fits-all. These are verticals where we manage live accounts today — we know the benchmarks, the seasonality, and the policy traps.
Call-focused Search campaigns that ring the phone in your service area — 28 calls in one client's first 30 days.
Buyer and seller lead campaigns with call and form tracking — 20+ GTA leads a month at ~$46 for one team.
FSRA-aware, policy-safe Google Ads for brokers — 1,100+ leads a month at $7.69 each for one GTA brokerage.
Shopping, feeds and PMax tuned for return — our specialty, with an 11.5× ROAS case study to show for it.
Local campaigns for clinics and retail — we manage multiple optical accounts today.
Urgent-intent local ads with call assets — because nobody scrolls page two with a dead battery.
Local Search + LSA for repair, detailing and glass shops across the GTA — P.C. Auto and Flash Mobile Detailing among them.
Niche campaigns that fill calendars — 14 boudoir sessions booked in a single month for one Toronto studio.
Seasonal Search strategies that capture filers when intent peaks.
B2B local campaigns for print shops — two locations under management right now.
Policy-compliant campaigns for clinics and practitioners.
Appliance repair, HVAC, plumbing, roofing, cleaning — call-first campaigns that produced 29–41 leads in month one for three new repair clients.
Most agencies charge a percentage of your ad budget — so they win when you spend more. We don't. Your ad budget goes straight to Google or Meta; our fee never moves with it.
For ad budgets up to $3K/mo
For ad budgets $3K–$10K/mo
For ad budgets $10K+/mo
Every plan: month-to-month after the first 90 days · you own all accounts & data · $0 setup fees.
What business owners ask us on every first call.
Tell us about your business and within 48 hours you'll get a free audit — wasted spend, tracking gaps, and a realistic lead forecast. No commitment, no sales deck.