Pimp My Diabetes
828% return on ad spend
Restructured Search + Performance Max to drive 586 online sales at an 8.3× blended return — from 3.86× to 7.97× ROAS in six weeks.
Strategically sharp. Commercially powerful.
Google & Meta ads for Canadian small businesses — built by someone who worked inside Google and knows how the auction actually behaves. Flat fees, free 48-hour audits, results you can read.
Paste your URL and get your real Google Lighthouse scores in about 30 seconds — speed, SEO, accessibility and Core Web Vitals, straight from Google's own testing engine. No signup required.
Benchmark estimates for Canadian markets. Your exact volumes, CPCs and competitor bids come from Google's Keyword Planner — included free in your audit.
Get my exact keyword plan →No retainers padded with fluff. Every service below exists because it moves a number you care about — leads, calls, sales.
Stop guessing. Start getting leads. Search campaigns built the way Google's own systems reward — structure, negatives, tracking and weekly optimization by an ex-Googler.
Capture demand on Google, scale it on Meta. Proper pixel setup, retargeting and creative testing that turns scrollers into customers.
Show up above the regular ads and pay per lead, not per click. Setup, Google Guaranteed screening guidance and weekly lead dispute management.
Feeds, labels, categories and disapprovals — fixed. We took one Shopify store from 3.9× to 8× ROAS in six weeks by repairing exactly this.
Suspended account? We fix the root cause first, then manage the appeal — mortgage, finance, healthcare and e-commerce are our specialty.
Conversion tracking that actually works — GA4, call tracking, form events — plus landing pages built to convert the clicks you pay for.
No mystery, no black box. This is the exact sequence every account goes through.
We tear down your account (or your market, if you're starting fresh): wasted spend, tracking gaps, structure issues, policy risk. You keep the findings either way.
Campaign structure, keywords, negatives, ad copy, and bulletproof conversion tracking — forms, calls, the lot. Nothing launches until we can measure it.
Campaigns go live with daily search-term reviews. We feed Google's Smart Bidding clean data so it learns who your real customers are — fast.
Weekly tuning and a plain-English report: what we did, what happened, what's next. You own the account, the data, and every win.
All metrics from live ad accounts, with the receipts to prove it.
828% return on ad spend
Restructured Search + Performance Max to drive 586 online sales at an 8.3× blended return — from 3.86× to 7.97× ROAS in six weeks.
254 mortgage leads at $22 each
Scaled a competitive mortgage-broker account to 254 qualified leads in six weeks in one of Canada's priciest verticals.
GTA buyer leads on tap
Stood up a buyer-lead campaign generating a steady flow of high-value enquiries — 19 tracked calls and 6 form submissions from targeted local search.
"Our old agency sent a PDF once a month and that was it. The Social Shepherd rebuilt our campaigns in three weeks and our phone hasn't stopped."
"They fixed our feed disapprovals and got Performance Max working with Search instead of against it. Our best quarter ever."
"Suspended twice by agencies who didn't know finance policy. They got us reinstated and our cost per funded deal dropped by almost half."
No one-size-fits-all. These are verticals where we manage live accounts today — we know the benchmarks, the seasonality, and the policy traps.
Call-focused Search campaigns that ring the phone in your service area — 28 calls in one client's first 30 days.
Buyer and seller lead campaigns with the tracking to prove which postal codes pay.
FSRA-aware, policy-safe Google Ads for brokers — $22 qualified leads, fully verified vertical.
Shopping, feeds and PMax tuned for return — our specialty, with an 828% ROAS case study to show for it.
Local campaigns for clinics and retail — we manage multiple optical accounts today.
Urgent-intent local ads with call assets — because nobody scrolls page two with a dead battery.
Local Search + LSA for repair, detailing and glass shops across the GTA and beyond.
Niche campaigns that fill calendars — boudoir, weddings, portraits.
Seasonal Search strategies that capture filers when intent peaks.
B2B local campaigns for print shops — two locations under management right now.
Policy-compliant campaigns for clinics and practitioners.
HVAC, plumbing, roofing, cleaning — call-first campaigns built for service-area businesses.
Most agencies charge a percentage of your ad budget — so they win when you spend more. We don't. Your ad budget goes straight to Google or Meta; our fee never moves with it.
For ad budgets up to $3K/mo
For ad budgets $3K–$10K/mo
For ad budgets $10K+/mo
Every plan: month-to-month after the first 90 days · you own all accounts & data · $0 setup fees.
What business owners ask us on every first call.
Tell us about your business and within 48 hours you'll get a free audit — wasted spend, tracking gaps, and a realistic lead forecast. No commitment, no sales deck.