Competitor Ads Spy: See Every Ad Your Competitor Is Running

Yes, this is completely legal

Both Google and Meta publish every active ad on their platforms in official transparency libraries — Google's Ads Transparency Center and Meta's Ad Library. They were created so anyone can see who's advertising and what they're saying. Almost no small business knows these exist, which means the ones that use them see the whole board while competitors play blind. This tool simply takes you to your competitor's exact page in each library, pre-filtered for Canada.

What to look for when spying

Start with three questions. Are they advertising at all? If your biggest rival runs no ads, that's open ground — if they run dozens, they've likely found something profitable. What are they promising? Their headlines reveal their positioning: price, speed, guarantees, financing. Yours needs a sharper angle, not an echo. How long have ads been running? Meta's library shows start dates — an ad running for months is almost certainly making money, and that's competitive intelligence you can act on. Check two or three competitors and patterns appear fast.

Turning intel into strategy

Seeing competitor ads is step one; beating them is strategy. If rivals dominate your brand's search results, our guide to smarter alternatives to bidding on competitor keywords shows two plays that reach their customers for less. And if you're deciding where to counter-attack first, Google Ads vs Meta Ads breaks down which platform fits your business.

Frequently asked questions

Can my competitors see my ads too?

Yes — transparency runs both ways. Every active ad you run appears in the same public libraries. That's not a reason to avoid advertising; it's a reason to make sure your ads and offer are sharp, because informed competitors are looking.

Can I see how much they're spending?

The public libraries show creatives, formats and dates, but not budgets for regular commercial ads. Spend can be estimated from coverage and activity — that estimated-spend analysis is part of the free competitor breakdown we offer through this page.

Why do the results open on Google's and Meta's sites?

Because you're seeing the source data itself, live and unfiltered — not a copy or a scrape. We deep-link you to the exact competitor view in each official library, so what you see is complete and current.