Google Ads Lead Calculator: What Your Budget Should Buy (Canada)

Why forecast before you spend?

The most common Google Ads mistake we see isn't bad keywords or weak ads — it's a budget that never had a chance. If clicks in your industry cost $8 and it takes 10 clicks to get a lead, a $300 budget buys you about 3–4 leads a month. That might be fine, or it might be a waste of three hundred dollars — but you should know before you start, not three months in. This calculator does that math instantly for 16 Canadian industries.

How the forecast works

We maintain benchmark cost-per-click and conversion figures for Canadian small-business markets — home services, legal, dental, real estate, e-commerce and more. Your forecast combines your budget with your industry's typical CPC and lead rate to project monthly clicks, leads and cost per lead. They're honest ranges, not promises: your exact numbers depend on your city, competitors and landing page — which is exactly what we nail down in a free audit.

What to do with your numbers

Compare your projected cost per lead to what a customer is worth to you. If a lead costs $60 and an average customer brings in $800, the math works with room to spare. Wondering what professional management adds on top? Our guide to Google Ads management costs in Canada breaks down what agencies charge — and if your ads are already running but underdelivering, start with the 8 most common reasons Google Ads don't work.

Frequently asked questions

How accurate is the forecast?

It's a realistic planning range built on Canadian benchmark data, refreshed as markets move. Real results vary by city and competition — treat it as your sanity check, then get exact numbers from a proper keyword and market analysis.

What's a reasonable starting budget?

Enough to buy roughly 100+ clicks a month in your industry — below that, Google's systems struggle to gather the data they need to optimize. For most Canadian service businesses that's $800–$2,000/month; the calculator shows you where your industry lands.

Why is my projected cost per lead so high?

Some industries (legal, mortgages, HVAC) have expensive clicks because each customer is worth thousands. A high cost per lead isn't a problem if the customer value supports it — that's exactly the comparison this tool helps you make.