Free Keyword Planner: Your Market's Top Money Keywords (Canada)

Money keywords vs traffic keywords

Not all keywords are equal. "How to fix a leaking faucet" gets plenty of searches — from people who want to fix it themselves. "Emergency plumber near me" gets fewer searches from people holding a credit card. The five keywords this tool shows for your industry are the second kind: high commercial intent, proven to produce customers, ranked by what they typically cost in Canadian markets. Starting with these — instead of the broad terms Google's own tools often push — is the difference between a campaign that produces leads in week one and one that burns budget on browsers.

Why Google's Keyword Planner isn't enough

Google's official Keyword Planner is powerful but has quirks: it requires an Ads account, buries commercial intent among hundreds of suggestions, and tends to recommend broader (more expensive) targeting. Our tool gives you the curated starting point first — the keywords we'd actually build your first campaign around — and when you're ready, we pull your exact volumes and competitor bids for your specific city from Google's data as part of a free audit.

From keywords to campaigns

A keyword list is step one; structure decides whether it's profitable. Each keyword group needs tightly matched ads and the right match types, plus negative keywords to block the traffic you don't want. If you're weighing where these keywords fit in your overall spend, our Canadian guide to Google Ads costs covers what to budget — and our breakdown of smarter alternatives to bidding on competitor keywords shows two advanced plays once your core terms are running.

Frequently asked questions

Where do these CPC numbers come from?

They're benchmark ranges for Canadian small-business markets, maintained from real auction data across the industries we manage. Your exact CPCs vary by city — Toronto plumbing clicks cost more than Peterborough — which is why the free audit includes exact local numbers.

Why only five keywords?

Because focus wins. Most small-business budgets perform best concentrated on a handful of high-intent terms rather than spread across fifty. Five money keywords with tight ads and negatives will outperform a sprawling list almost every time.

Do I need a Google Ads account to use this?

No — that's the point. Google's official planner requires an account and setup; this gives you the strategic starting picture in ten seconds, account-free.