Meta’s New AI Ad Tools: What’s Actually Live Now
Meta announced new AI ad tools on 6 October 2026. Only two are live for every advertiser: Customer Lifecycle Strategy and Advantage+ video from static.
Insights
Category: <span>Meta Ads</span>
How Much Should You Spend on Facebook Ads in 2026?
Most small businesses need $1,500-$3,000 a month on Facebook ads. Here is how to size your budget from your cost per lead, not a benchmark.
Why Meta’s Cheap Leads Don’t Show Up in Your Sales
Meta optimises for the event you send it. Send only form fills and it finds form fillers. Send qualified leads back and cost per sale drops.
Threads Ads Without Instagram: Should You Bother?
Meta now lets businesses run Threads ads with no Instagram profile. For most local advertisers, Facebook and Instagram still deserve the budget.
Meta’s 250-Ad Page Limit Is Quietly Disappearing
Meta appears to have dropped its 250-ad Page cap for accounts under $100,000 a month. It is unconfirmed, and more ads will not cut your cost per lead.
Advantage+ or Manual Meta Ads: Which Should You Run?
Advantage+ suits steady conversion volume. Manual suits tight budgets and local lead gen. How a small business should choose in 2026.
Should Small Businesses Use Meta Advantage+ Campaigns?
Advantage+ is the right default for most small businesses under $10k a month. Keep manual controls only for service areas, licence limits or exclusions.
Meta Ad Placements: Can You Still Exclude Them?
Meta is removing placement exclusions from ad sets. Account-level Placement Controls still block placements; value rules only cut bids 90%.