Google Ads AI Max Upgrade: What to Check This Month
Google is auto-upgrading broad match and auto-created asset campaigns to AI Max through September 2026. Check your search terms, URLs and brand controls.
Insights
Category: <span>Ads News</span>
ChatGPT Ads: Can Small Businesses Buy Them Yet?
No self-serve buying tool yet, and Amazon's DSP route is US-only. What Canadian small businesses should actually do about ChatGPT ads this week.
Google Ads Product Value Optimization: Bid by Profit
Google Ads is testing Product Value Optimization, a beta letting Performance Max and Shopping bid harder on your high-margin products without feed hacks.
Google Ads Searches Are Getting Longer: What to Change
Search Engine Land data (Sept 11, 2026) shows 1–2 word Google searches fell from 42% to 24% of impressions since Jan 2025; 3–4 word searches rose to 48%. What to change.
Google Ads Promo Credits Revoked: What to Check Now
Yes, Google Ads can revoke a promo credit after you spend it: a $3,200 credit was voided a month after use (Sept 10, 2026). Treat credits as a discount, not a budget.
Google Ads Target CPA Is Now a Real Target: What Changed
Since Aug 17, 2026, a Google Ads Target CPA or ROAS is a real target, not a ceiling. If your cost per lead rose, lower the target to your actual numbers.
Can Google Ads Track In-Store Sales? What Changed Sept 8
Yes, with limits. Google's Sept 8, 2026 update adds a Performance Max toggle for nearby buyers and a Data Manager link counting in-store sales as conversions.
Google Ads Automated Promotions: What to Check This Week
Google Ads automated promotions is an on-by-default asset that pulls deals from your website into Search and Performance Max ads. Check your site or opt out.
Waze Ads Now in Canada: What Local Businesses Need to Know
Yes. On September 4, 2026, Google's Performance Max help docs added Canada to the 42 countries where Waze ads can serve, via PMax for store goals only.
Google AI Mode Ads: Exact Match Keywords Now Eligible
Google confirmed Sept 4, 2026 that exact and phrase match keywords now show text ads in AI Mode, so tight Search campaigns no longer need AI Max to get there.