Dream Boudoir Photography
Google Ads — Search & Demand Gen, booking tracking
The challenge
Before we relaunched the account, Dream Boudoir was tracking clicks and vague "conversions" with no dollar value attached — so nobody could say whether the ads paid for themselves. A boudoir session is a considered, high-value purchase, and the campaigns needed to be measured that way.
What we did
- Rebuilt conversion tracking around booked sessions with a real value per booking
- Restructured Search around high-intent studio and session queries in the Toronto area
- Tested Demand Gen to reach the studio's audience on YouTube and Discover
- Monthly creative and landing page refreshes to keep the offer current
The results
With bookings tracked at value, the picture became clear: June 2025 returned 7.28x on ad spend (13 sessions at $68.66), and October 2025 delivered 14 booked sessions at a 6.3x return. Between March 2025 and August 2026 the studio booked 100+ sessions directly attributed to Google Ads — and the owner can now see, month by month, exactly what a booking costs.
It starts with a free 48-hour audit. We'll show you exactly where the opportunity is in your account — or your market, if you're starting fresh.
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