Performance Max or Search: Which Should You Run?
Run Search first. Performance Max only pays off once you have steady conversion data, brand exclusions applied and budget enough for it to learn.
Insights
Category: <span>Ads News</span>
Google Ads Can Now Set ROAS Targets From Your Margin
Google Ads is testing a calculator that turns your profit margin into a Target ROAS. A 15% margin means a 667% breakeven target.
AI Agents Are Building Ads. Who’s Checking Them?
AI agents built 17.5% of Meta ad batches in September 2026. Here is what owners should ask their agency before agents touch the account.
Google Ads Auto-Adds Website Promos From Oct 12
Google Ads starts pulling offers off your website into Search and Performance Max ads on Oct 12, 2026. It is on by default. Here is how to control it.
Google Ads Dropped Language Targeting. Now What?
Google Ads removed campaign language targeting in September 2026. Language now comes from your ad copy, landing page and the searcher's settings.
ChatGPT Ads Hit $1B: Worth It for Small Business?
ChatGPT Ads hit a $1B annualized run rate in 2026, but it is still an incremental channel. Here is how much a small business should test.
Did Google Ads Switch You to AI Max in September?
Google auto-migrated broad match and auto-created-asset Search campaigns to AI Max in September 2026. Here's what changed and what to check.
Google Ads AI Max Migration: Dates and What to Do
Google auto-upgraded broad match and ACA campaigns to AI Max in September 2026. Dynamic Search Ads migrate February 2027. Here is what to check.
Ad Costs Fell in Q3 2026. Should You Raise Q4 Budgets?
Display CPMs fell up to 45% in Q3 2026 (US data), but consumer sentiment fell too. How Canadian owners should set Q4 ad budgets.
Google Ads AI Max Upgrade: What Owners Must Do Now
Google is auto-upgrading Search campaigns to AI Max through September 2026. Here is what changes in your account and the settings to check now.