Matrix Realty Inc. — Khurram Khan Real Estate Team
Google Ads — Search with call & form tracking, landing page
The challenge
Real estate search in the GTA is dominated by portals and big brokerages with big budgets. The Khurram Khan team needed a way to generate their own buyer and seller enquiries — calls and forms they could follow up personally — without competing on budget.
What we did
- Built tightly geo-targeted Search campaigns around neighbourhood and intent-specific queries
- Launched a dedicated landing page with click-to-call and a short enquiry form
- Set up call and form conversion tracking so every lead is attributed
- Weekly search-term pruning to keep clicks inside the team's actual service area
The results
From launch in May 2026 the campaign has delivered 14, 19, 21 and 23 leads a month on a budget of roughly $1,000, with cost per lead falling from $53.95 to $46.22 as the search-term data matured. That is 77 tracked calls and form submissions in four months — every one of them a conversation the team would not otherwise have had.
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