Home Services — Appliance Repair
Trucare Appliance Repair
Google Ads — Search launch on a starter budget
10tracked leads in month one
$94cost per lead
$942total first-month ad spend
The challenge
Trucare wanted to test Google Ads without committing a large budget — a common and sensible starting point for a small service business. The challenge with small budgets is making every click count: no learning-phase waste, no out-of-area clicks, no broad-match drift.
What we did
- Built a compact Search campaign around the highest-intent repair queries only
- Call-first ad format with click-to-call on mobile and a short enquiry form
- Conversion tracking for calls and forms from the first day
- Tight negative keyword list prepared before launch, not after
The results
On $942 of August 2026 spend the campaign produced 86 clicks and 10 tracked calls and forms — a $94 cost per lead on a first month with no historical data to bid from. It is exactly the proof point a small business needs before deciding to scale.
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