Fixcore Appliance Repair

The challenge

Fixcore needed the phone to ring from day one. Appliance repair is an urgent-intent category — customers call the first credible result — so the campaign had to be built for calls, not clicks, and had to stay inside the areas the technicians actually cover.

What we did

• Built Search campaigns per appliance type with call assets and call-only ads on mobile
• Tight radius targeting around the service area, with exclusions for out-of-area cities
• Call and form conversion tracking so every lead counts toward bidding
• Daily search-term reviews during launch to cut wasted spend early

The results

August 2026 was the first full month: $2,272 in spend, 461 clicks and 29 tracked calls and forms at $78.33 each — a launch cost-per-lead well under the category norm for the GTA. The account is now in its optimization phase, with lead quality reviews feeding the next round of bid and keyword changes.