Home Services — Lawn Care, Durham Region
BlueValley Lawn Care
Google Ads — seasonal call campaigns
28calls in the first 30 days
Localonly their service area
$772total spend for the season
The challenge
Lawn care demand is brutally seasonal: the phone needs to ring in April and May, and there is no point paying for clicks in July. BlueValley needed a campaign that could switch on for the spring rush, book the season, and switch off — without paying an agency all year.
What we did
- Built a call-focused Search campaign targeting Durham Region neighbourhoods only
- Call assets and click-to-call on mobile, with call tracking
- Seasonal budget plan: concentrated spend in the booking window
- Paused cleanly once the schedule was full
The results
The campaign ran for the May 2026 booking window on $772 of ad spend, produced 145 local clicks and 28 calls in its first 30 days, and was paused once the season was booked. Small, seasonal and switched off on time — which is exactly what a flat-fee, no-contract model is for.
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