Flash Mobile Detailing

The challenge

Mobile detailing is a convenience purchase: the customer wants someone at their driveway this week. Flash needed to show up for "mobile car detailing near me" searches across the GTA and make booking a one-tap action.

What we did

• Search campaigns around mobile detailing and ceramic coating queries
• Booking-focused landing page with click-to-call and online booking
• Call and booking conversion tracking
• Service-area targeting matched to the van's actual routes

The results

Flash Mobile Detailing is a mobile car detailing business working across the Greater Toronto Area. The goal was never traffic. It was booked jobs, and specifically phone calls from people close enough to be worth driving to.

We built the account around that: a Search campaign on high-intent detailing terms, a dedicated calls campaign, and Performance Max carrying the broader service-area coverage, all targeted to the GTA rather than to Ontario at large. Call tracking went in first so every enquiry could be attributed to the campaign that produced it.

Between 1 February and 20 August 2026 the account spent CA$1,311.03 and produced 49 phone calls, a cost per call of CA$26.76. The ads earned 294 clicks from 7,472 impressions, a click-through rate of 3.93% at an average cost per click of CA$4.46.

This is a modest budget, roughly $200 a month, and we are publishing it as it is rather than dressing it up. A cost per call under thirty dollars in a competitive local service category is a sound result, and it is the scale at which a lot of local businesses genuinely start.