Case study · Automotive Services — Mobile Detailing

Flash Mobile Detailing

Booking mobile detailing appointments with local, call-first Search campaigns.

49phone calls, Feb-Aug 2026
$26.76cost per phone call
3.93%click-through rate
LocationGreater Toronto Area
IndustryAutomotive Services — Mobile Detailing
ServiceGoogle Ads — Search & landing page
Client since2026
Flash Mobile Detailing

Campaign results

49 phone calls from Google Ads

Forty-nine calls between February and August 2026, at $26.76 per call.

The challenge

Mobile detailing is a convenience purchase: the customer wants someone at their driveway this week. Flash needed to show up for "mobile car detailing near me" searches across the GTA and make booking a one-tap action.

What we did

  • Search campaigns around mobile detailing and ceramic coating queries
  • Booking-focused landing page with click-to-call and online booking
  • Call and booking conversion tracking
  • Service-area targeting matched to the van's actual routes

The results

Flash Mobile Detailing is a mobile car detailing business working across the Greater Toronto Area. The goal was never traffic. It was booked jobs, and specifically phone calls from people close enough to be worth driving to.

We built the account around that: a Search campaign on high-intent detailing terms, a dedicated calls campaign, and Performance Max carrying the broader service-area coverage, all targeted to the GTA rather than to Ontario at large. Call tracking went in first so every enquiry could be attributed to the campaign that produced it.

Between 1 February and 20 August 2026 the account spent CA$1,311.03 and produced 49 phone calls, a cost per call of CA$26.76. The ads earned 294 clicks from 7,472 impressions, a click-through rate of 3.93% at an average cost per click of CA$4.46.

This is a modest budget, roughly $200 a month, and we are publishing it as it is rather than dressing it up. A cost per call under thirty dollars in a competitive local service category is a sound result, and it is the scale at which a lot of local businesses genuinely start.

Key takeaway

Forty-nine phone calls between February and August 2026 at $26.76 each, with a 3.93% click-through rate. Mobile detailing is a convenience purchase, so the whole account is built to get someone on the phone while they still want the job done this week.