ChatGPT Is Getting Ads: What It Means for Small Business Advertisers (2026)
For years, “search advertising” meant Google, with Meta close behind. That’s starting to change. In June 2026, OpenAI began letting retailers run product-feed ads […]
Insights
The Shepherd's Blog
Google’s New “Limited Ad Serving” on Search: What It Means for Your Ads (2026)
On June 12, 2026, Google quietly made one of the most important paid-search changes in years: it extended its “Limited Ad Serving” policy to […]
What Is Google AI Max for Search? A Plain-English Guide for Small Businesses (2026)
Google AI Max for Search is the biggest change to standard Search campaigns in years — and starting in September 2026, many advertisers will […]
Google Ads vs Meta Ads: Which Is Right for Your Business in 2026?
If you’re deciding where to put your advertising budget, the Google Ads versus Meta Ads question comes up fast — and the honest answer […]
How Much Does Google Ads Management Cost? (2026 Canada Guide)
If you’re considering hiring help for Google Ads, the first question is usually what it costs. This guide breaks down the common pricing models, […]
Google Ads Account Suspended? How to Fix It and Get Reinstated
A suspended Google Ads account can stop your lead flow overnight. The good news is that most suspensions are fixable, and many are resolved […]
Why Are My Google Ads Not Working? 8 Reasons (and Fixes)
If your Google Ads are running but not producing calls, form fills, or sales, you’re not alone — and in most cases the problem […]