Insights

The Shepherd's Blog

August 18, 2026

You’ve seen them — those little gold stars sitting under some Google ads, right below the web address. “4.6 ★ (1,243 reviews).” They make […]

August 8, 2026

If you run Google Search ads, there’s a good chance an email landed in your inbox this week that’s easy to skim past and […]

August 4, 2026

For as long as most of us have been running ads, one thing has been a given: Google is the biggest advertising platform in […]

July 30, 2026

A little while back I wrote about ChatGPT getting ads, and the general vibe from most business owners was “interesting, but not my problem […]

July 20, 2026

If your business runs Local Services Ads — the “Google Guaranteed” ads with the green checkmark that sit right at the top of local […]

June 29, 2026

If you run Google Shopping ads for an online store, there’s a quiet but meaningful update worth knowing about. Google is rolling out Maximize […]

June 26, 2026

Bidding on a competitor’s brand name feels like an obvious move — put your ad in front of people already searching for the other […]

June 25, 2026

On June 24, 2026, Google began rolling out its June 2026 spam update — a global change that affects all languages and should finish […]

June 24, 2026

For years, the SEO playbook said: write a “best [your service]” page, rank yourself number one, and watch the leads roll in. New research […]

June 22, 2026

If you run Google Ads with a Target CPA or Target ROAS bidding strategy, there’s a change coming on August 17, 2026 that you […]