
Flavor of India

30+ Year Old Family-Owned Indian Restaurant in Los Angeles

Services Used:
Call Intelligence
Google Ads Management
Google Local Services
Google Shopping

The Challenge

- The restaurant used manual CPC bidding, limiting performance and scalability.
- Campaigns lacked conversion-focused optimization, missing leads like directions, calls, and menu
views. - Moderate budget (~$150/day, scaling to $600/day) with seasonal traffic peaks.
Our Approach


Campaign Audit:
- High impression share loss due to budget and rank limitations.
- Manual bidding restricted campaign efficiency.

Local Services Ads
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Web Services
Modern sites for lead generation

Call Intelligence
Score and summarize all calls

Clicks
40.1K
Cost/Conversion
$1.83
Conversions
11.4K
5.6K
Total Cost
$20.8K
Results

- Pay for phone leads, not for clicks
- Be seen right at the top of Google
- Connect with potential customers when they need you
- Simple set up and communication through an easy-to-use app
Lost Opportunities Identified

The Social Shepherd has helped thousands of local businesses, big and small, grow by increasing their online presence and driving more leads.
28%
Impression Share Lost (Budget)
63%
Impression Share Lost (Rank)
45.5K
Estimated Lost Conversions
$44K
Potential Gain with Optimized Strategy
Google & Meta Ads Account
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