The Social Shepherd manages Google Ads for small businesses across Canada and the US on a flat monthly fee — never a percentage of your ad spend. Campaigns are built and optimized by a team founded by an ex-Googler, with conversion tracking set up before a single dollar is spent. Every engagement starts with a free 48-hour audit of your account or market.
What is included in our Google Ads management
- Initial account audit, competitor review and strategy
- Campaign structure, keyword research and ongoing negative-keyword management
- Ad copywriting and continuous A/B testing
- Conversion tracking that actually works — GA4, call tracking and form events, verified before launch
- Bid and budget management with weekly optimization
- A plain-English weekly report: what we did, what happened, what is next
Campaign types we run
Search captures people actively looking for what you sell — the highest-intent traffic and usually the fastest payback. Performance Max extends reach across Google properties once Search is profitable. Shopping & Merchant Center puts your products in front of buyers — feeds, labels and disapprovals handled. Display and YouTube build awareness and retarget past visitors. If you run a local service business, ask us about Local Services Ads, where you pay per lead instead of per click.
How we work
- Free deep audit (hours 0–48): we tear down your account or market — wasted spend, tracking gaps, structure issues, policy risk. You keep the findings either way.
- Build & tracking (week 1): campaign structure, keywords, negatives, ad copy and bulletproof conversion tracking. Nothing launches until we can measure it.
- Launch & learn (weeks 2–6): daily search-term reviews feed Smart Bidding clean data so it learns who your real customers are.
- Optimize & report (ongoing): weekly tuning and a plain-English report. You own the account, the data and every win.
Flat-fee pricing
Launch is $500/month for ad budgets up to $3K. Growth is $800/month for $3K–$10K budgets and adds Meta, CRO guidance and call tracking. Scale is $1,200/month for $10K+ budgets and adds Shopping feeds, LSA and priority support. Your ad budget is paid directly to Google — we never touch it or take a cut. See full details in our 2026 Google Ads management cost guide or on our pricing section. $0 setup fees, month-to-month after the first 90 days.
Results from live accounts
Recent examples: an e-commerce client went from 3.9× to 8× ROAS in six weeks after we restructured Search and Performance Max (586 sales at an 828% return, Apr–Jun 2026). A mortgage broker scaled to 254 qualified leads at $22 per lead in one of Canada’s most competitive verticals. See more in our case studies.
Get a free 48-hour audit
Tell us about your business and within 48 hours you get a free audit: wasted spend, tracking gaps and a realistic lead forecast — yours to keep whether you hire us or not. Request your free audit or call +1 647-657-6332.